Brand identity design for Dialogue Hub
Dialogue Hub is a new multipurpose community space by Muse Projects CICN, based in London, Waterloo. Dialogue Hub aims to bring people together and create an inclusive society through Dialogue Cafe and Dialogue Experience.
Dialogue Cafe is a coffee shop where deaf and hearing-impaired people are trained to become baristas, and customers will order their drinks in British Sign Language with the assistance of the assets and signage around them.Dialogue Experience is a sensory exhibition set in total darkness. It creates employment opportunities for people with sight loss while creating a platform to share their experiences with the visitors which leads to life-changing conversations, one visitor at a time.
While designing the visual identity of Dialogue Hub, the aim was always to create a welcoming, inclusive feeling. The logotype is simple but strong, the colour palette is dynamic and memorable. For the pattern design, we used the shapes of different characters we’ve illustrated. The idea behind it is that Dialogue Hub is a space that brings people together and break barrier between the deaf world and the hearing world.
